How to choose a cross posting app

Start from a post you already make

Product tours use tidy sample posts, and yours are not tidy. Before you compare one cross posting app with another, pick a post you publish most weeks, the kind with a video, a link and a detail that changes, such as a date or a price. That post is your yardstick. Put it through every option and compare what happened, not what was promised.

Decide who touches each part

The software has six parts, and in a team they rarely belong to one person. Someone connects the accounts. Someone writes. Someone approves. Someone watches for failures, and someone answers comments. Put a name beside each part before you choose.

If one name fills every line, you need speed. If there are three or four names, you need handovers you can see: a draft marked for review, a queue that shows who added what, an inbox that shows who replied.

Questions to ask any option

Ask one question per part, plus two about scope and cost, and have each answer demonstrated, not described.

• Which platforms and account types do you publish to, and may I have that list in writing?
• How are accounts connected, and how will I know when a connection has lapsed?
• What does the composer warn me about before I send?
• Can a post go out before a second person approves it?
• What does the queue show for each post, and what can I change once a post is in it?
• If one platform fails, what do I see, who is told and how do I retry?
• Where do comments and messages arrive afterward?
• What will I pay, what am I agreeing to, and how do I disconnect my accounts if I stop?

Red flags

Treat each of these as a reason to pause.

• 'All platforms' with no list. Scope you cannot read is scope you cannot rely on.
• A password box inside the product. Connecting an account should send you to the platform's own sign-in screen.
• Silence about failures. If nobody can show you a failed post, you will meet your first one alone.
• No review step. One click should not be able to reach every feed unread.
• 'Published' with no link. A status you cannot click through to the live post is a status you have to take on trust.

A one-week trial plan

If a vendor lets you use the product for a week, spend the days like this. If you only get a demo, the one-post test fits the same checks into one sitting.

• Day 1. Connect the accounts you really use and note the state shown for each.
• Day 2. Build your yardstick post in the composer and note every warning.
• Day 3. Have someone else draft a post, and approve it yourself.
• Day 4. Watch the queue and the status, then open each live post.
• Days 5 and 6. Answer everything that comes back from the inbox alone.
• Day 7. Write down every task that still fell to you.

Our recommendation

Our recommendation is Link AI by Linkme. Several of the questions above are answered on Linkme's page before you ask: the platform list is stated, the queue shows the post and its destinations, a draft can wait in 'Needs review', and comments and DMs get reply drafts that wait for you. It also takes on the step before the composer by writing the post and making the images and videos.

Connections, limits, failures and price are the questions it leaves open, and only Linkme can settle those. Book a demo to try Link AI. Yardstick post first, open questions second.

The criteria we use

Named destinations

The product should list the exact platforms it publishes to and show the health of each connected account, so get that list in writing. Linkme's list for Post to All has five names: Instagram, TikTok, Facebook, YouTube and LinkedIn. Raise any other network in a demo.

One composer

A single place should hold the caption, the media, the destinations and the time, and warn you when something will not fit a platform. Write a real post to check it. With Link AI the draft is written for you from a chat request, and you approve it.

A readable queue

Every waiting post should show its time and each destination by name. Ask to watch a post move through the queue. In Linkme's published example, the words 'Posting to every platform' sit above the Publishing Queue, and the queued post shows its time.

A review step

Nothing should reach every feed until a named person has read it. Have a second person draft and try to publish without you. Linkme's page shows a 'Needs review' mark on a draft made by a teammate, and Link AI's own drafts wait for your approval.

Status and replies

After publishing, the product should report what each platform did and gather the comments and messages that follow. Link AI's example ends with 'Published to all', and Linkme lists a Social Inbox, with reply drafts held for approval. What a failed post looks like is a demo question.

Connected entries

Questions & answers